— MARC SALEM
“Easily my favourite
book of the year.”
— WAYNE "LOOCH" BOLSOVER
“Buy it now! This is a great book.”
— LIOR MANOR
“will propel an artist's career
to the empyrean”
— ROSS JOHNSON
You've spent thousands of dollars on magical effects, only a few of which you use. Here is a book, ALL OF WHICH YOU WILL USE to fill your calendar performing those effects.
Released in the fall of 2019, there is no better information to get your calendar FILLED. Plus, all of this information can be used to sell your VIRTUAL SHOWS or in-person shows. This 2nd edition contains an additional chapter (46 new pages) devoted to selling the virtual platform.
now with FREE worldwide
shipping through 2/28/22
mega-mentalist SIDNEY FRIEDMAN, author of THE ROCKET, and winner of the 2021 DUNNINGER AWARD
You can spend hundreds of dollars
on seminars and sales coaches, or spend
less than $100 on THE ROCKET
and receive this:
340 pages filled with clear, concise, amazing actions you can and will do to get yourself booked
NOT the disappointment of most sales & marketing programs or books which have maybe one great idea every 50 pages, but rather each pages of THE ROCKET will give you something truly valuable
nearly all of the steps in this book require little or no monetary investment
based on nearly 30 years experience booking & performing thousands of shows
What is THE ROCKET ?
This is the real, no BS, solution-filled marketing and sales guide for magicians and mentalists, written by one of the most successful performers in the magical arts, Sidney Friedman.
In Sidney's Words:
Have you worked hard at developing your performance material and now seek to book yourself with a lot of good-paying gigs, month after month, year after year?
Are you a pro or semi-pro who has waves of bookings along with waves of no bookings, and is seeking a means of assuring a steady flow of bookings, week after week, month after month
Are you a performer who works a steady number of engagements but can’t seem to raise your rates without getting rejected?
Are you someone hearing audiences rave about you, yet still your phone and email box are not receiving booking calls from those very same people?
Do you wish you could book 10 to 15, even 20 to 25 shows every month?
Have you read marketing and sales books, attended seminars, or worked with a coach, but little of what they tell you is working for you?
With a humble self-assessment, are you meant for something bigger and greater, yet cannot figure out how to get there?
If you answered “YES” to any of these questions, I am able to help. I wrote THE ROCKET for the benefit of my fellow magicians and mentalists.
I have been through it all, ups and downs, near bankruptcy and then total success.
I achieved a lot and I have done so because I’ve seen what works and I’ve experienced what doesn’t, plus moreover, I can explain it so it works for you too.
I found some amazing answers beyond the usual falderal and jib-jab of sales and marketing books and gurus. For real.
In the last decade, magicians and mentalists have come to me for advice on boosting their business, so I decided to make the information available for a wider swath of our brethren (and sistren).
Way back in 1993 I began trying to make a career as a mentalist and ended up flat broke in 1998. Yes, broke. Totally. I did not declare bankruptcy, but I was on the precipice of it along with other potential disasters. I know others in our field who have been there too. Not fun. Not pretty.
So I went and got a real estate license, sold houses and rented apartments, got my financial feet under me, and then over the next two years, transformed and rededicated myself to making a successful career of mentalism with massive changes in how I do business. Necessity is the proverbial mother of invention, and subsequently I reinvented the way I marketed and sold.
My business began to grow, little by little, and then in 2001 it burst into a mega-flow of bookings for the last 19 years, performing 90 to 120 engagements each year at great rates, sometimes for as high as some of the mega-stars in the field, and I’ve gotten to travel and see much of the globe doing it. I even had a good flow of work through the “Great Recession” of late 2008 through 2011, and now have a great flow of virtual work during "The Great Pandemic."
My career skyrocketed, not by luck, but by certain skills. Thus, this book is THE ROCKET.
And I promise you, if you follow what I share in THE ROCKET, and if you have a good show and presentation skills, your career will skyrocket too.
Of course, if you suck as a performer, then there is not much I can do for you.
But again, if you have a really good show and presentation skills, THE ROCKET will help your career to skyrocket.
To be clear, while I would never claim to be all-knowing on this or any subject, I have gained a mountain of tried and true insights and gems which I will pass on to you, plus what’s more, THE ROCKET contains no muss or fuss, no filler. It contains clear, easy-to-follow, simple explanations of stuff that works!!!!!!
From the first few pages of this book, you will gain info which you can use immediately.
SCROLL BELOW FOR EXACTLY WHAT'S INCLUDED IN THE ROCKET.
"Sidney is one of the busiest mentalists in America. He presents a strong show, but as you probably know, good shows don’t necessarily lead to more bookings. What to do?
"Buy this damn book! I am angry because I sure could have used this back when I was a full-time pro! He spills the beans about how he gets bookings (for good money) and he doesn’t hold back. He gives you specific techniques that will get you more gigs, at higher fees. So only buy this book if you are serious about show BUSINESS."
star of the legendary
MIND GAMES on Broadway
"No pipe dream here. Sidney Friedman reveals it all. I spent a season in Chicago and everybody knew Sidney. In fact, he is known worldwide. After reading THE ROCKET you can achieve the same success. You will no longer think of marketing or sales as buying a quart of milk. I wish I had this book when I started out or was in the middle of my career. Brilliant."
What is the fuel
THE ROCKET ?
There are many “marketing” books in the field of magic and mentalism, but there are few if any “sales” books.
What’s the difference?
Marketing is about magnetically getting the word out there of who you are and what you offer. Sales is the interaction with the customer once you have actual contact with them.
In THE ROCKET, I explain not only how to magnetically get the message out, but also I explain how to talk with customers, how to negotiate, how to get higher fees, and how to “close” the deal so they can experience your outstanding performance.
THE ROCKET shows you both, and if you dedicate yourself to both, in time you will have a full calendar.
HOW TO MAKE
OF A SHOW
When you speak with a prospective client, on occasion they have seen you perform or they come to you with such high recommendations that the booking is relatively easy, but many times, they either are considering you against other entertainers or they love you but they have hesitancy toward spending the money for your fee.
To win them over, you have to make your offer of a show irresistible. I mean, it has to be so magnetically attractive, they cannot resist. Sounds easy, but it isn’t. So how do you do it? THE ROCKET explains how. And it works nearly every time.
THE MARSHALL FIELD
Marshall Field was the legendary owner of MARSHALL FIELD’S in Chicago, one of the all-time greatest department stores for nearly a century in the history of retail. He had one prime philosophy of customer service and I’ll share it with you, what it means, and how to use it.
THE THREE THINGS
YOU CAN DO
TO GET MORE DONE
IN LESS TIME
Part of succeeding in filling your calendar with bookings is the ability to get a lot of tasks done each and every day. Do you ever wonder why some people get so much done, while others, no matter how they try, just can’t accomplish the same? Believe me, I know, as I used to be one of the world’s great procrastinators.
But there are three things you can do, simple things, which create amazing organization, focus and the ability to get shit done.
WHY YOU SHOULD
NEVER STRIVE FOR
That’s right. You should never strive to satisfy your customers. Never, ever.
Why? If you have satisfied customers, that is not good enough. If you go to a restaurant and you are satisfied with the experience, are you likely to tell other people about the restaurant? Maybe you will, but probably not. But if you dine at a restaurant and you’re wowed and elated about the experience, then you will most surely tell several friends and many others about how great it was.
So from here on there will be no more “customer satisfaction.” For you, satisfied customers will now be a thing of the past.
There will only be customer elation, customer wow-ification, and customer thrill-mazement. If you want others talking about you and thus referring you, you have to WOW them, not satisfy them.
I’ll help to show you how to make that happen. And it happens by you doing more than a terrific show. I’ll show you all the things you can do beyond just performing which will keep your customers coming back for more and also excitedly referring you to many others.
SCROLL BELOW FOR MORE OF WHAT'S CONTAINED IN THE ROCKET.
SIDNEY FRIEDMAN on NBC-TV's TODAY SHOW, one of hundreds of appearances on national and local TV shows. THE ROCKET shares detailed information about how to get booked on TV.
SIDNEY FRIEDMAN performing in Nashville, TN on stage for one of well over 100 bookings he does each year for corporate entertainment and charity event entertainment. He earnestly and clearly shares the ins and outs of how to book lots of shows (both in-person shows and virtual) in THE ROCKET.
More of what's
HOW TO ASK
You are defined by the questions you ask. Ask the right questions and you’ll get answers which lead to a booking. Ask the wrong questions and you’ll have an empty calendar.
Yes, observe. Your ability to observe during the booking process, whether in person, on the phone, or by email or text, must be as powerful as any ability you possess. With THE ROCKET, observing the nuance will get you bookings you would have never gotten before.
HOW TO PROVE
TO A PROSPECTIVE CLIENT
YOU WILL BE
SUCCESSFUL FOR THEM
There are four components to making believable proof of your excellence, worth and value. THE ROCKET explains these components and how to express them.
HOW TO WIN OVER
Yes, the dreaded committee decision. Yikes!! Every performer has been there. You get a call from someone who is gathering information from many performers to present to their committee of 6, 8, 12, 50, whatever committee members who will sift through all the information and somehow make an informed decision. And all the wonderful rapport you have with the person who called is lost on the rest of the committee. All of the essence of what you told that one person is never passed on to the rest of the committee. And it's now a free-for-all of luck if you get hired.
So while I cannot assure that you'll win over every committee, THE ROCKET can help you significantly increase, YES, significantly increase the number of favorable committee decisions for you.
This is real-world stuff. And it works. Tried and tested over continually failing to win the dreaded committee decisions, I figured out amazing strategies and processes, so I now have a track-record of many years successfully winning over dozens upon dozens of committee decisions. THE ROCKET shows you how.
HOW TO ACQUIRE
AT LEAST HALF
OF YOUR AUDIENCE’S
AT YOUR SHOWS
Yes, you can ask your audience to sign up for your mailing list, but yawwwwwwm, few people if any wish to be on yet another list. You can ask your audience to friend you on Facebook or Instagram during an effect where a reveal is posted on social media, but it is still difficult to get people to actually “friend” you or “like” your page while many people are fumbling with their phones, connection, etc. I’ll show you a means of getting at least half your audience (and usually as much as 75% to 80% of your audience) to give you their contact info and/or “friend” or “like” you on social media so you may stay in touch and keep your name vital for them in the months and years to follow.
HOW TO GET
While not the be all, end all, for getting bookings and making a living in the magical arts (you can fill your calendar without it), have you ever watched another magician or mentalist on TV and said to yourself, “Hey, I could do that. How can I get on TV too?”
Yes, you have indeed said it. While TV is not the dream for all of us, nor is it a necessary component to fill your calendar with bookings, nearly all of us at times do imagine that touch of stardom.
I have been on THE VIEW, the TODAY SHOW, THE LEEZA GIBBONS SHOW, THE OTHER HALF, and numerous other national TV shows, plus I’ve been on hundreds of local TV shows in Chicago, Nashville, Washington D.C., Seattle, Vancouver and more, including over 50 times on the WGN MORNING NEWS in Chicago. They keep having me back.
And I do it without having a Public Relations professional working on my behalf to book me. I book those appearances basically by myself.
So I know a thing or two about getting on television.
An appearance even on a local show, if you do well, can help to elevate your credibility and help solidify you as a go-to performer when it comes to entertainment bookers. And at the least, if you do well, a TV appearance will provide you with amazing footage to use in your promo reel.
While it's a crowded field of not only magicians and mentalists, but also numerous other performers attempting to get on television, THE ROCKET explains how to have a truly fair and reasonable shot at getting booked not only on TV but also on radio.
THE MYSTICAL THING
YOU CAN DO TO
In addition to doing all the nitty gritty stuff, there is also a component which goes beyond great business practices, great marketing, and great sales. I won’t say more on this, but it is the metaphysical component of marketing and sales, and it works.
Yes, many in the magical arts will turn their logical minds away from this component of success, but read it, try it, and DO IT. It wondrous and it works.
WHAT TO DO
IF A CUSTOMER
It should rarely if ever happen. But no matter how great you are at what you do, in all businesses, in all professions, even though you strive for 100% of your clients to be wowed and thrilled with you and your work, once in a blue moon some error occurs, or someone gets bent out of shape. THE ROCKET shows how to turn it around and have a great chance at making that customer your biggest fan.
THE GRANDMA PRINCIPLE
OF CUSTOMER RELATIONS
This simple thing kept in your mind all the time makes a huge positive difference toward getting booked, toward keeping clients happy, and toward developing deeper trust and professional bonds with your customers.
"Buy it now! This is a great book."
"A practical approach to promoting an entertainer’s talents in today’s age of high tech and short attention spans. Sidney, a stunning and versatile performer in his own right, has gathered the information and collated his great knowledge of advertising and publicity into a guide that, if implemented, will propel an artist's career to the empyrean."
packed with info
printed book only, no digital versions
FOR U.S. AND WORLDWIDE ORDERS
( U.S. dollars )
now with FREE worldwide shipping
through Feb 28, 2022
THE ROCKET ?
Sidney Friedman is in some ways under-the-radar among the magical arts community. He rarely attends a so-called "magic convention," just two in total, and he participates in online forums minimally. Not that any of that is a badge of honor, but Sidney is more the quiet type, that is, until he gets on stage where he has had a flourishing career for 29 years performing corporate entertainment, charity event entertainment, and party entertainment in 45 of the 50 states, every major city in Canada, plus numerous other parts of the globe, known especially as THE MUSICAL MENTALIST for his extraordinary piano skills which he combines in numerous ways with his mental feats.
Sidney has been a featured guest on national television shows ranging from NBC-TV’s TODAY SHOW to ABC-TV’s THE VIEW to NBC-TV's THE LEEZA SHOW, to CBS-TV's THE EARLY SHOW, and on hundreds upon hundreds of local television shows around the country, especially in Chicago where the WGN MORNING NEWS and FOX-TV's GOOD DAY CHICAGO have each had him on over 50 times due to audience response to his mental feats and his accuracy making predictions.
Yes, predictions. Sidney is known for "PROPLESS PREDICTIONS," openly stated prescience of news to come. This revolutionary work was explained in his previous book MENTAL HIGH NOTES.
He is also a best-selling author of a book for the general public with YOUR MIND KNOWS MORE THAN YOU DO which was released back in 2000. It reached #1 on AMAZON for self-improvement books and #8 overall.
For what it's worth, FORBES magazine calls Sidney, "the mentalist to the stars" for all his celebrity shows, the CHICAGO TRIBUNE calls him "the master of all things psychic," Hoda Kotb of the TODAY SHOW exclaims, "We love Sidney!" and I ON THE SCENE magazine says Sidney is "America's greatest psychic entertainer." ... How they determine this, we don't know, but they said it. :)
Btw, MENTAL HIGH NOTES was the first book Sidney wrote for the magical arts community earlier this year, and was a limited release of 175 copies which sold out except for a few which he has held back.
THE ROCKET is a true labor of love spurred on by many people in the field who have sought Sidney's advice on marketing and sales, and after Sidney had to learn himself two decades ago from near ruin how to make a successful performing career in the magical arts.
As we stated earlier, you have spent thousands of dollars on magical effects, only a few of which you use. Here is a book, ALL OF WHICH YOU WILL USE to fill your calendar performing those effects.