1) Make certain the entertainer has a proven track record. So, MOST IMPORTANT, check references. If other clients are excited about the performer, then you will be too! The internet is full of entertainment entities all claiming they are "THE GREATEST THIS" and "THE GREATEST THAT." Most of them are NOT. Avoid the disappointment.
2) Talk with the performer or his/her agent and get a feel about how they do business. If something feels uncomfortable, look elsewhere. Trust your gut.
3) Get a guarantee. For instance, SIDNEY FRIEDMAN offers a 100% money-back guarantee if you are not completely satisfied with the show.
4) Make sure the entertainment is right for your setting. For instance, FRIEDMAN's show is right for an after-dinner setting, a theater-seating setting, a conference classroom-seating setting, or any setting where there is a focused audience; but his show is NOT right for a setting where people are milling about with lots of noise. For that situation, you would probably want a band or DJ, or perhaps some strolling walk-around entertainment.
5) Entertainers have videos of their work. Never base your decision SOLELY on the videos. This is not always the best way to judge the impact of a performer. With today's editing techniques, laugh-track dubbing, applause dubbing, special effects and more, these videos are often deceptive. What you see on the video is not always what you get in an actual live performance. The video medium and the live performance medium are completely different.
6) Be extremely careful if you're leaning toward hiring a comedian or a band. While the comedian or band may be terrific, tastes in comedy and music vary greatly. For instance, we have seen some of the biggest-name comedians fail at corporate events and the air was filled with nary a chuckle. So hey, don't avoid comedians or bands, but make absolutely certain they have a proven successful track-record with your particular kind of audience.
7) Just like when you're looking for a restaurant to dine at, if you speak to three or four or ten different people who rave about the restaurant, you probably have a 100% chance the restaurant will be great for you too! Same with entertainment. So, talk to eyewitnesses. Talk with people who have seen the show live and in person. This is THE most important bit of intel you can do to assure success.
8) Look at a combination of the performer's clients, their testimonial letters, the entertainer's television appearances, their videos, and press reviews. If all these things in tandem are favorable, there is a reason. REMEMBER: One great review doesn't mean anything. But several great reviews over a number of years indicate the entertainer does their job exceedingly well.
With these eight great tips for hiring the right corporate entertainment and party entertainment you will be able to foresee, predict and have a great event.